InsideOut LIterary Arts is Widely recognized as one of the nation’s premiere writers-in-the-schools programs, InsideOut has earned many accolades, from a feature on PBS NewsHour to a performance on the stage of the Kennedy Center. They came to us looking for a fresh brand identity that incorporated their current logo, as well as a full new website design. This was a really fun project, there was so much great imagery to be pulled from both the concept of writing and poetry, especially when it’s focused on teaching it to youth in often under-served communities. The crux of the brands trajectory was ‘having a voice’, so for the imagery I went with patterns and forms pulled from punctuation, particularly quotation marks.