In my work for MDI, a significant highlight was several years of identity work for their annual Noel Night event, which takes place in winter. This large festival, centered around art and entertainment, often featured 100+ vendors and performers spread throughout the Midtown Detroit area. I began working with them in 2016 and fully rebranded the event to reflect a unique personality that embodies the fun holiday energy of Detroit. I had the opportunity to work on this brand for several years and evolve its identity over time. As a CCS graduate, this project was particularly meaningful to me when I started working on it, as the college is a huge part of the event, with many students working all semester to stock their shelves and walls with art to be merchandised.

Designed for Trent Creative c. 2016